Consumer behaviour through the eyes of neurophysiological measures: State-of-the-art and future trends P Cherubino, AC Martinez-Levy, M Caratu, G Cartocci, G Di Flumeri, ... Computational intelligence and neuroscience 2019, 2019 | 199 | 2019 |
Neuroelectrical indexes for the study of the efficacy of TV advertising stimuli P Cherubino, A Trettel, G Cartocci, D Rossi, E Modica, AG Maglione, ... Selected Issues in Experimental Economics: Proceedings of the 2015 …, 2016 | 43 | 2016 |
Neurophysiological responses to different product experiences E Modica, G Cartocci, D Rossi, ACM Levy, P Cherubino, AG Maglione, ... Computational Intelligence and Neuroscience 2018, 2018 | 42 | 2018 |
Neurophysiological measures of the perception of antismoking public service announcements among young population G Cartocci, E Modica, D Rossi, P Cherubino, AG Maglione, A Colosimo, ... Frontiers in human neuroscience 12, 231, 2018 | 37 | 2018 |
Message framing, non-conscious perception and effectiveness in non-profit advertising. Contribution by neuromarketing research PC Ana C Martinez-Levy, Dario Rossi, Giulia Cartocci, Marco Mancini ... International Review on Public and Nonprofit Marketing, 1-23, 2021 | 28* | 2021 |
Neurophysiological profile of antismoking campaigns E Modica, D Rossi, G Cartocci, D Perrotta, P Di Feo, M Mancini, P Arico, ... Computational intelligence and neuroscience 2018, 2018 | 27 | 2018 |
Antismoking campaigns' perception and gender differences: a comparison among EEG indices G Cartocci, E Modica, D Rossi, BMS Inguscio, P Arico, ACM Levy, ... Computational Intelligence and Neuroscience 2019, 2019 | 18 | 2019 |
Forefront users’ experience evaluation by employing together virtual reality and electroencephalography: a case study on cognitive effects of scents M Mancini, P Cherubino, G Cartocci, A Martinez, G Borghini, ... Brain Sciences 11 (2), 256, 2021 | 15 | 2021 |
Wine tasting: how much is the contribution of the olfaction? P Cherubino, G Cartocci, E Modica, D Rossi, M Mancini, A Trettel, ... Problems, Methods and Tools in Experimental and Behavioral Economics …, 2018 | 10 | 2018 |
Marketing meets neuroscience: useful insights for gender subgroups during the observation of TV Ads P Cherubino, G Cartocci, A Trettel, D Rossi, E Modica, AG Maglione, ... Applying neuroscience to business practice, 163-190, 2017 | 10 | 2017 |
Measuring neurophysiological signals, fixations and self-report data for product placement effectiveness assessment in music videos AC Martinez-Levy, G Cartocci, E Modica, D Rossi, M Mancini, A Trettel, ... Experimental and Quantitative Methods in Contemporary Economics …, 2020 | 8 | 2020 |
Gender differences evaluation in charity campaigns perception by measuring neurophysiological signals and behavioural data ML Ana, P Cherubino, G Cartocci, E Modica, D Rossi, M Marco, T Arianna, ... International Journal of Bioelectromagnetism 19 (1), 25-35, 2017 | 8 | 2017 |
Esports and Visual Attention: Evaluating In-Game Advertising through Eye-Tracking during the Game Viewing Experience. M Mancini, P Cherubino, G Cartocci, A Martinez, G Di Flumeri, ... Brain Sci. 2022, 12, 1345. https://doi.org/10.3390/brainsci12101345, 2022 | 7 | 2022 |
EEG variations as estimators of listening effort during recognition of words in noise in unilateral and bilateral sequential adult cochlear implant users. LO Piccioni, G Cartocci, AG Maglione, E Modica, D Rossi, M Mancini, ... Journal of Hearing Science 8 (2), 2018 | 5 | 2018 |
Neuroscientific methods for exploring user perceptions while dealing with Mobile Advertising: A novel and integrated approach M Mancini, P Cherubino, G di Flumeri, G Cartocci, A Martinez, A Sanchez, ... Frontiers in Neuroergonomics 3, 835648, 2022 | 4 | 2022 |
Listening effort during speech in noise recognition: a neurophysiologic evaluation of consecutive sound processors. N Quaranta, M Zinfollino, M Casulli, A Ardito, R Bartoli, G Cartocci, ... Journal of Hearing Science 8 (2), 2018 | 2 | 2018 |
What Is behind In-Stream Advertising on YouTube? A Remote Neuromarketing Study employing Eye-Tracking and Facial Coding techniques M Mancini, P Cherubino, A Martinez, A Vozzi, S Menicocci, S Ferrara, ... Brain Sciences 13 (10), 1481, 2023 | 1 | 2023 |
Time-Dependent Analysis of Human Neurophysiological Activities during an Ecological Olfactory Experience A Vozzi, A Martinez Levy, V Ronca, A Giorgi, S Ferrara, M Mancini, ... Brain Sciences 13 (9), 1242, 2023 | | 2023 |
Neuroscientific Methods for Exploring User Perceptions While Dealing With Mobile Advertising: A Novel and Integrated Approach. BGBF Mancini M, Cherubino P, di Flumeri G, Cartocci G, Martinez A, Sanchez A ... Front. Neuroergon. 3:835648. doi: 10.3389/fnrgo.2022.835648, 2022 | | 2022 |
Measuring Neurophysiological Signals, Fixations and Self-report Data AC Martinez-Levy, G Cartocci, E Modica, D Rossi, M Mancini, A Trettel, ... Experimental and Quantitative Methods in Contemporary Economics …, 2019 | | 2019 |