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Jiwoong Shin
Jiwoong Shin
Professor of Marketing at Yale University
Verified email at yale.edu - Homepage
Title
Cited by
Cited by
Year
A customer management dilemma: When is it profitable to reward one's own customers?
J Shin, K Sudhir
Marketing Science 29 (4), 671-689, 2010
2442010
Uninformative advertising as an invitation to search
D Mayzlin, J Shin
Marketing science 30 (4), 666-685, 2011
2432011
How does free riding on customer service affect competition?
J Shin
Marketing Science 26 (4), 488-503, 2007
2152007
Keeping doors open: The effect of unavailability on incentives to keep options viable
J Shin, D Ariely
Management science 50 (5), 575-586, 2004
1802004
Inefficiencies in digital advertising markets
BR Gordon, K Jerath, Z Katona, S Narayanan, J Shin, KC Wilbur
Journal of Marketing 85 (1), 7-25, 2021
1752021
Incentive problems in performance-based online advertising pricing: Cost per click vs. cost per action
Y Hu, J Shin, Z Tang
Management Science 62 (7), 2022-2038, 2016
161*2016
When to “fire” customers: Customer cost-based pricing
J Shin, K Sudhir, DH Yoon
Management Science 58 (5), 932-947, 2012
1172012
The role of selling costs in signaling price image
J Shin
Journal of Marketing Research 42 (3), 302-312, 2005
1072005
Manufacturer marketing initiatives and retailer information sharing
B Mittendorf, J Shin, DH Yoon
Quantitative Marketing and Economics 11, 263-287, 2013
752013
Targeted advertising and consumer inference
J Shin, J Yu
Marketing Science 40 (5), 900-922, 2021
562021
Favoring the winner or loser in repeated contests
R Ridlon, J Shin
Marketing Science 32 (5), 768-785, 2013
482013
Commentaries and Rejoinder to" Do Switching Costs Make Markets Less Competitive?"
J Shin, K Sudhir, L Cabral, JP Dube, GJ Hitsch, PE Rossi
Journal of Marketing Research 46 (4), 446-452, 2009
47*2009
Managing buzz
A Campbell, D Mayzlin, J Shin
The RAND Journal of Economics 48 (1), 203-229, 2017
422017
A model of two-sided costly communication for building new product category demand
MY Lu, J Shin
Marketing Science 37 (3), 382-402, 2018
292018
Demand externalities from co-location: Evidence from a natural experiment
B Sen, J Shin, K Sudhir
Unpublished working paper. Yale University, 2011
26*2011
A model of product portfolio design: Guiding consumer search through brand positioning
TT Ke, J Shin, J Yu
Marketing Science 42 (6), 1101-1124, 2023
15*2023
A theory of irrelevant advertising: An agency-induced targeting inefficiency
J Shin, W Shin
Management Science 69 (8), 4481-4497, 2023
122023
The impact of the gig economy on product quality through the labor market: Evidence from ridesharing and restaurant quality
M Shin, J Shin, S Ghili, J Kim
Management Science 69 (5), 2620-2638, 2023
122023
Predictive analytics and ship-then-shop subscription
WJ Choi, Q Liu, J Shin
Management Science 70 (2), 1012-1028, 2024
9*2024
Should you punish or reward current customers?
J Shin, K Sudhir
MIT Sloan Management Review, 2013
92013
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