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Bram Van den Bergh
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Going green to be seen: status, reputation, and conspicuous conservation.
V Griskevicius, JM Tybur, B Van den Bergh
Journal of personality and social psychology 98 (3), 392, 2010
27552010
Bikinis instigate generalized impatience in intertemporal choice
B Van den Bergh, S Dewitte, L Warlop
Journal of Consumer Research 35 (1), 85-97, 2008
4502008
Testosterone inhibits trust but promotes reciprocity
MAS Boksem, PH Mehta, B Van den Bergh, V Van Son, ST Trautmann, ...
Psychological science 24 (11), 2306-2314, 2013
2282013
Digit ratio (2D: 4D) moderates the impact of sexual cues on men's decisions in ultimatum games
B Van den Bergh, S Dewitte
Proceedings of the Royal Society B: Biological Sciences 273 (1597), 2091-2095, 2006
1982006
Can buy me love: Mate attraction goals lead to perceptual readiness for status products
K Janssens, M Pandelaere, B Van den Bergh, K Millet, I Lens, K Roe
Journal of Experimental Social Psychology 47 (1), 254-258, 2011
1392011
Partner selection in brand alliances: An empirical investigation of the drivers of brand fit
R Van der Lans, B Van den Bergh, E Dieleman
Marketing science 33 (4), 551-566, 2014
982014
Embodied myopia
B Van den Bergh, J Schmitt, L Warlop
Journal of Marketing Research 48 (6), 1033-1044, 2011
732011
The number of fatalities drives disaster aid: Increasing sensitivity to people in need
I Evangelidis, B Van den Bergh
Psychological science 24 (11), 2226-2234, 2013
622013
Naturally designed for masculinity vs. femininity? Prenatal testosterone predicts male consumers' choices of gender-imaged products
J Aspara, B Van den Bergh
International Journal of Research in Marketing 31 (1), 117–121, 2013
522013
Avoiding negative vs. achieving positive outcomes in hard and prosperous economic times
K Millet, L Lamey, B Van den Bergh
Organizational Behavior and Human Decision Processes 117 (2), 275-284, 2012
482012
Madonna or Don McLean? The effect of order of exposure on relative liking
M Pandelaere, K Millet, B Van den Bergh
Journal of Consumer Psychology 20 (4), 442-451, 2010
462010
Making Each Unit Count: The Role of Discretizing Units in Quantity Expressions
C Lembregts, B Van Den Bergh
Journal of Consumer Research 45 (5), 1051-1067, 2019
422019
Altering speed of locomotion
B Van Den Bergh, N Heuvinck, GAC Schellekens, I Vermeir
Journal of Consumer Research 43 (3), 407-428, 2016
322016
Are prosocials unique in their egalitarianism? The pursuit of equality in outcomes among individualists
B Van den Bergh, S Dewitte, D De Cremer
Personality and Social Psychology Bulletin 32 (9), 1219-1231, 2006
302006
Do versus don’t: The impact of framing on goal-level setting
MA Tuk, S Prokopec, B Van den Bergh
Journal of Consumer Research 47 (6), 1003-1024, 2021
102021
On breaking functional fixedness: How the aha! Moment enhances perceived product creativity and product appeal
S Caprioli, C Fuchs, B Van den Bergh
Journal of Consumer Research 50 (1), 48-69, 2023
92023
The robustness of the raise the stakes strategy, Coping with exploitation in noisy prisoner's dilemma games
B Van den Bergh, S Dewitte
Evolution and Human Behavior 27 (1), 19-28, 2006
92006
How sampling high‐and low‐quality products affects enjoyment
A Stuppy, B Van Den Bergh
Psychology & Marketing 39 (4), 726-740, 2022
52022
Enhancing Donor Agency to Improve Charitable Giving: Strategies and Heterogeneity
E Esterzon, A Lemmens, B Van den Bergh
Journal of Marketing 87 (4), 636-655, 2023
42023
Mind over minutes: The effect of task duration consideration on task delay
LYJ Chun, C Lembregts, B Van den Bergh
Journal of Consumer Psychology, 0
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Articles 1–20