| Measuring The Effects of Personalized Integrated Marketing Communication Tools on the Consumers’’Intention to Purchase Credit Cards in the Private Banking Sector in Egypt O Moharam, A Shawky American Academic & Scholarly Research Journal 4 (5), 2012 | 29 | 2012 |
| Cause-Related Marketing: A Conceptual and Theoretical Review OM Moharam, AM Elsamadicy, E Negm Journal of Business and Management (IOSR-JBM), 2020 | 9 | 2020 |
| " Business Panic: Efforts During and Post Pandemic Era Scholars Perspectives–The Case of Egypt AM Torieh, NA Youssef, OM Moharem, YM Ibrahim International Journal of Economics, Commerce and Management 8 (6), 180-191, 2020 | 2 | 2020 |
| Antecedents to consumer responses to causerelated marketing campaigns: an empirical investigation in a developing country OM Moharam, OM Yacout Journal of Islamic Marketing, 2024 | | 2024 |
| STABILITY OR MELTDOWN EGYPTIAN GOVERNMENTAL CRISES MANAGEMENT TO MITIGATE COVID 19-PANDEMIC IMPACT AM Torieh, A Youssef, M Moharam, M Ibrahim | | 2020 |
| Will covid-19 pandemic change cooi impact on evaluation stage of mature Egyptians buyers for a new car (exploratory study) OMMYMI Adel M. Torieh, Nevine A. Youssef International Journal of Current Research 12 (6), 12142-12149, 2020 | | 2020 |
Ahmed ElsamadicyArab Academy for Science, Technology, and Maritime TransportVerified email at aast.edu
Ahmed ElsamadicyArab Academy for Science, Technology, and Maritime TransportVerified email at aast.edu