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Jungju Yu
Jungju Yu
Assistant Professor, College of Business, Korea Advanced Institute of Science and Technology
Verified email at kaist.ac.kr
Title
Cited by
Cited by
Year
Targeted advertising and consumer inference
J Shin, J Yu
Marketing Science 40 (5), 900-922, 2021
552021
The benefit of collective reputation
Z Neeman, A Öry, J Yu
The RAND Journal of Economics 50 (4), 787-821, 2019
182019
A Model of Brand Architecture Choice: A House of Brands vs. A Branded House
J Yu
Marketing Science 40 (1), 147-167, 2021
17*2021
A model of product-portfolio design: guiding consumer search through brand positioning
TT Ke, J Shin, J Yu
Marketing Science (forthcoming), 2022
14*2022
Multidimensional Targeting and Consumer Response
S Despotakis, J Yu
Management Science (forthcoming), 2022
62022
Targeted Advertising as an Implicit Recommendation and Personal Data Opt-Out
ZE Ning, J Shin, J Yu
Available at SSRN 4239159, 2022
62022
A Model of Multi-dimensional Targeting
S Despotakis, J Yu
KAIST College of Business Working Paper Series, 2022
2022
Targeted advertising as an implicit recommendation and personal data opt-out
J YU, ZE NING, J SHIN
INFORMS Marketing Science Conference, 2021
2021
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