| Digitalization and Leadership-How experienced leaders interpret daily realities in a digital world A Hesse | 75 | 2018 |
| Dynamics of institutional logics in a cross-sector social partnership: The case of refugee integration in Germany A Hesse, K Kreutzer, MR Diehl Journal of Business Ethics 159, 679-704, 2019 | 66 | 2019 |
| ‘Fly Responsibly’: a case study on consumer perceptions of a green demarketing campaign A Hesse, S Rünz Journal of Marketing Communications, 2020 | 28 | 2020 |
| How a Corporate Influencer Co-creates Brand Meaning: The Case of Pawel Dillinger from Deutsche Telekom A Hesse, HJ Schmidt, C Baumgarth Corporate Reputation Review 24 (4), 191-204, 2020 | 28 | 2020 |
| Consumer responses to brand communications involving COVID-19 A Hesse, F Niederle, L Schön, D Stautz Journal of Marketing Management, 2021 | 17 | 2021 |
| Practices of brand extensions and how consumers respond to FMCG giants’ greening attempts A Hesse, K Bündgen, S Claren, S Frank Journal of Brand Management, 2022 | 14 | 2022 |
| How posting in social networks affects employee-based brand equity A Hesse, HJ Schmidt, R Bosslet, M Häusler, A Schneider European Journal of Marketing, 2022 | 12 | 2022 |
| Digital-lokaler Einzelhandel A Hesse Wissenschaftliche Schriften des Fachbereichs Wirtschaftswissenschaften der …, 2019 | 5 | 2019 |
| Nachhaltigkeitsmarketing für Modemarken im Fast-Fashion-Bereich Eine inhaltsanalytische Bestandsaufnahme A Hesse, AL Hofschulte transfer - Zeitschrift für Kommunikation und Markenmanagement 67 (1), 50-55, 2021 | 3 | 2021 |
| Wenn Freunde Kollegen werden A Hesse, A Wahls Harvard Business Manager, 8-10, 2022 | 2* | 2022 |
| Green Marketing - Empirische Erkenntnisse zur Konsumentenwahrnehmung von Ökologie-orientierten Repositionierungsversuchen etablierter Marken A Hesse Wissenschaftliche Schriften des Fachbereichs Wirtschaftswissenschaften der …, 2022 | 2 | 2022 |
| Employees as Corporate Influencers and Co-creators of Brand Meaning A Hesse, HJ Schmidt transfer - Zeitschrift für Kommunikation und Markenmanagement 68 (4), 32-37, 2022 | 1 | 2022 |
| Cross-Cultural Differences and Similarities in Retailers’ Branding and Digital Maturity: A Cross-Border Case Study A Hesse, P Steenkamp, HJ Schmidt, V Mugobo Anthropological Approaches to Understanding Consumption Patterns and …, 2020 | 1 | 2020 |
| Personalführung im Zeitalter der Digitalisierung–Brauchen Manager einen neuen Führungsstil? A Hesse, MR Diehl Die Zukunft des Personalmanagements: Herausforderungen, Lösungsansätze und …, 2017 | 1 | 2017 |
| Markenkommunikation und Werbung im Metaverse – Immersion und Interaktion in Advergames und Adverworlds A Hesse PraxisWissen Marketing - German Journal of Marketing, 77-89, 2023 | | 2023 |
| Effects of Sustainable Marketing on Fast Fashion Shoppers’ Perception and Behavioral Inertia A Hesse, J Rundau Journal of Sustainable Marketing 1 (21), 2023 | | 2023 |
| Demarketing A Hesse Springer Books, 138, 2023 | | 2023 |
| Der Anlass bestimmt das Format - Situative Mehrwerte digitaler In-Store-Anwendungen A Hesse, M Esser Marketing Review St. Gallen, 20-26, 2022 | | 2022 |
| When Brand Images Act like a Burden in Radical Transformation – How to Overcome Barriers of Greening Established Brands A Hesse 15th Global Brand Conference, Sheffield, UK, 2022 | | 2022 |
| Retailers’ Branding and Digital Maturity: Empirical Comparison of Selected South African and German Markets P Steenkamp, A Hesse, VV Mugobo BP International, 2021 | | 2021 |
Marjo-Riitta DiehlAalto University School of Businessبريد إلكتروني تم التحقق منه على aalto.fi
