Sales promotion: Concepts, methods, and strategies RC Blattberg Prentice Hall google schola 2, 982-1003, 1990 | 2507* | 1990 |
Challenges and opportunities in multichannel customer management SA Neslin, D Grewal, R Leghorn, V Shankar, ML Teerling, JS Thomas, ... Journal of service research 9 (2), 95-112, 2006 | 1939 | 2006 |
Pursuing the value-conscious consumer: store brands versus national brand promotions KL Ailawadi, SA Neslin, K Gedenk Journal of marketing 65 (1), 71-89, 2001 | 1901 | 2001 |
Revenue premium as an outcome measure of brand equity KL Ailawadi, DR Lehmann, SA Neslin Journal of marketing 67 (4), 1-17, 2003 | 1817 | 2003 |
Multichannel customer management: Understanding the research-shopper phenomenon PC Verhoef, SA Neslin, B Vroomen International journal of research in marketing 24 (2), 129-148, 2007 | 1596 | 2007 |
Key issues in multichannel customer management: current knowledge and future directions SA Neslin, V Shankar Journal of interactive marketing 23 (1), 70-81, 2009 | 1055 | 2009 |
Customer channel migration A Ansari, CF Mela, SA Neslin Journal of marketing research 45 (1), 60-76, 2008 | 1041 | 2008 |
Multichannel shopper segments and their covariates U Konuş, PC Verhoef, SA Neslin Journal of retailing 84 (4), 398-413, 2008 | 905 | 2008 |
Defection detection: Measuring and understanding the predictive accuracy of customer churn models SA Neslin, S Gupta, W Kamakura, J Lu, CH Mason Journal of marketing research 43 (2), 204-211, 2006 | 849 | 2006 |
Database Marketing: Analyzing and Managing Customers RC Blattberg, BD Kim, SA Neslin Springer New York, 2008 | 734* | 2008 |
Putting one-to-one marketing to work: Personalization, customization, and choice N Arora, X Dreze, A Ghose, JD Hess, R Iyengar, B Jing, Y Joshi, V Kumar, ... Marketing Letters 19, 305-321, 2008 | 725 | 2008 |
Consumer promotions and the acceleration of product purchases SA Neslin, C Henderson, J Quelch Marketing science 4 (2), 147-165, 1985 | 649 | 1985 |
The impact of brand equity on customer acquisition, retention, and profit margin F Stahl, M Heitmann, DR Lehmann, SA Neslin Journal of marketing 76 (4), 44-63, 2012 | 594 | 2012 |
The effect of promotion on consumption: Buying more and consuming it faster KL Ailawadi, SA Neslin Journal of Marketing Research 35 (3), 390-398, 1998 | 574 | 1998 |
The effects of advertising on brand switching and repeat purchasing J Deighton, CM Henderson, SA Neslin Journal of marketing research 31 (1), 28-43, 1994 | 551 | 1994 |
Promotional elasticities and category characteristics C Narasimhan, SA Neslin, SK Sen Journal of marketing 60 (2), 17-30, 1996 | 513 | 1996 |
Building with bricks and mortar: The revenue impact of opening physical stores in a multichannel environment K Pauwels, SA Neslin Journal of retailing 91 (2), 182-197, 2015 | 478 | 2015 |
The showrooming phenomenon: it's more than just about price S Gensler, SA Neslin, PC Verhoef Journal of Interactive Marketing 38 (1), 29-43, 2017 | 466 | 2017 |
Driving online and offline sales: The cross-channel effects of traditional, online display, and paid search advertising IM Dinner, HJ Heerde Van, SA Neslin Journal of marketing research 51 (5), 527-545, 2014 | 449 | 2014 |
Sales promotion T Yeshin (No Title), 2006 | 426 | 2006 |